The lifeblood of any web site/eCommerce business is visitors. Each webmaster is aware that one of the best kinds of visitors is pure, natural search engine visitors. In other words, organic traffic. There are two crucial reasons for this: (1) this can be very targeted traffic, and (2) It’s FREE! The hard half is getting high ranking for your website’s keyword/phrases… or is it? This article aims to offer a couple of easy, effective, and most vital, search engine-friendly methods to help increase your web sites’ ranking.
- We are going to begin with the Meta Tags. I do know you might have already heard of, and are most likely utilizing meta tags in your website. That is awesome. I simply want to ensure you are utilizing them successfully. We are going to solely go over 2 tags: the “title” tag, and the “description” tag. We won’t go over the “keywords” tag, as the major search engines like google, bing, and yahoo have placed much less weight on keyword tags, and a few would argue this tag has no weight in any respect. I nonetheless use this tag, nevertheless, as I feel there are some benefits and no drawbacks to utilizing this tag.
I’ve found it effective to make use of related textual content within the “title” and “description” tags and to put your key phrases prominently in these tags (close to the start and more than once). I’ve seen websites with “sitename.com”, “New Web page 1”, or “Welcome to my web site” within the “title” tag, which doesn’t assist in their quest for higher rankings for their particular key phrase. Additionally, strive to not use phrases such as “and”, “or”, or “the” in these tags.
**Important information about your key phrases. Search engines like google and yahoo consider keyphrase/keyword prominence, keyphrase weight, and keyword density when figuring out a web site’s ranking. All three are calculated individually for the web page, the title tag, the description tag, in addition to different areas on a web page. Keyword prominence means how close the keyphrase/keyword is to the start of your web page. Keyword weight refers to how many instances a specific keyword or phrase can be discovered on the web page. Keyword density is the ratio of the keyword to the other phrases on the web page. You don’t want the key phrase weight or density to be too excessive, as this could seem to the search engine as “keyword stuffing” and most engines like google penalize websites that stuff their keywords.
- Place alt tags on all your photos. Search engine spiders can’t “read” photos. The only way a spider is aware of what a picture is about is by studying the alt tag. This is also another chance to put more of your key phrases in your HTML, enhancing your web page’s key phrase weight/density. Alt tags are straightforward to make and so they could make an enormous distinction in your web site’s key phrase rating. An easy alt tag appears like this: alt=”put your key phrase right here.” Search engines like google and yahoo individually calculate key phrase prominence, density, and weight in alt tags as well, so optimize your tags.
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Search engines like google aren’t (as of this writing), penalizing websites utilizing this method, and it would not make a lot of sense for them to take action.
- The Anchor Text of your hyperlinks. Anchor text is the actual linking textual content on a web site. It’s what the person clicks on to navigate to a specific website or web page. If a search engine finds many hyperlinks to your web site utilizing “pet food”, then the search engine concludes your web site is about “pet food”. That is ignored very often, nevertheless, it appears to have a massive influence in your search engine rankings for a specific keyphrase. Your anchor textual content must be the key phrase or phrase you are attempting to focus on.
Additionally, for those who’re working a reciprocal hyperlink marketing campaign, you’ll want to use variations of your textual content. If an engine notices each hyperlink to your web site is identical, it may place much less weight on these hyperlinks or penalize your web site. It is because engines like google typically give extra weight to “naturally occurring” hyperlinks, and fewer to “reciprocal hyperlink trade campaigns”. Utilizing completely different, however, related anchor textual content can dramatically affect your focused key phrase rankings, by making your hyperlinks seem more organic.
Search engine optimization could appear tough at first, however, as learned above, little tips that require little or no programming could make a big impact on your website’s key phrase ranking.